Recruiting and Selecting Employees Who Look Good and Sound Right Essay Example for Free

Recruiting and Selecting Employees Who Look Good and Sound Right Essay Present day business industry is highly dependent on the general success of the people within organizations who are commonly referred to as the human resource. Important to note is that the human resource prospect is defined under two categories within any given organization; firstly there is the employees of an organization themselves and secondly the people in management who are responsible for promoting the values of the organization through ensuring that human aspects within an organization are satisfactorily taken care of (Fernandez-Araoz, Groysberg and Nohria 2009 ). With regards to the aforementioned details, the human resource department is usually tasked with the responsibility of bringing in new employees whose skills sets suit an organization’s mandate and values in general through a rigorous recruitment and selection process. During the recruitment and selection process of prospecting employees, companies usually set out on a hunting mission for the crà ¨me de la crà ¨me who are available in the job search market. How an individual who is in pursuit of a job opportunity dresses and carries themselves in an interview and further their conversational skills greatly determine whether or not an organization will hire them; this is what is described as looking good and sounding right in this paper. How an employee is dressed decimates into how they think and interrelate with customers in an organization thereby offering quality services and creating a conducive business environment in return. The underlying chapters of this paper will be keen on reflecting on the prospects and influences of dressing smart and sounding right with an inference on analysis and compilations from multiple academic literatures on the same topic while at the same time illustrating the influences of looking good and sounding right through the lens or organizational examples. Having a human resource that thinks right and has an exquisite recruitment strategy in place is what defines organization’s competitive edge in the current market; it is every organization’s dream that its employee’s appearance influences how the customers relate to the company on a broader perspective thus promoting their brand in the long run (Warhurst 2012). The prospect of looking good and sounding right within organizations Human resource practitioners will agree to the fact that a great deal of time goes into activities and processes related to recruiting and selecting new staff for a particular position in an organization. Many at times the long durations tied to recruitment are connected to the ideal of companies to not only want to source for staff who are knowledgeable about what their companies deal in but also look the part of any given brand and are easily approachable by customers. Staff selection during a recruitment process of an organization is one of the most vital decisions that the organizations have to undertake to ensure that their normal operations are running smoothly (Taylor 2008). Businesses have to know what they are clearly looking for in an employee before signing them up, not only how red-hot the skills of an individual seeking employment look will determine the long-term success of an organization and recruitment of the correct person but also the most important aspect is how t hey look and how they carry themselves while conversing with customers in an actual business setting (Quast 2012). It is critical that organizations have systems and a recruitment process in place which is capable of accessing how the applicants of a particular job opening portray these traits before their full time absorption by any organization. Take the case of Richer Sounds an electrical retail chain store with over 53 stores across the nation: it has in place a three stage recruitment process for new staff seeking any job opportunities within the company. The first stage of recruitment involves placement of advertisements at the stores windows and also through the company website where people who are interested are requested to e-mail a CV to the company. The former kind of advertisement mainly targets people who pay attention to their brand and customers who are regular visitors to the shop thus are knowledgeable about the products (Fisher 2014). On the other hand, the latter advertisement is aimed to attend to a greater pool of applicants irrespective of their familiarity with Richer Sound s products. Considering the advertisement strategies imposed at this point, it is evident that a great pool of applicants will be willing to be signed; the most integral part of this initial stage is demonstrated through a store manager’s initial interview who is keen on sorting the applicants to remain with those who look the part through analysis of their dress code and personality. Operations director John Clayton suggests that, â€Å"Richer sounds hires on the basis of personality then later train for skills (Martin and Whiting 2010).† These instance posters a scenario where people get accessed on the basis of how they look even before a company takes a look and considers an individual’s qualifications. Second in line of the recruitment strategy is a paid trial day for an applicant which in some circumstances stretches beyond the one day period. Here, the applicant is accessed on whether or not they are consistent in their dressing and how they sound when conversing with customers. Upon completion of the trial stage, other members of a particular store are asked on their opinion of what they think about a new recruit and whether they embody the company’s aspect of looking good and sounding right (Nickson and Dutton 2005). Last in queue of the recruitment process is stage three where an applicant’s qualifications are now accessed to see how suitable they are for the job after considering that the individual’s personality is suitable for Richer Sounds. From the Richer Sounds case, it is evident that the way companies approach their recruitment processes over the years has greatly revolved and now companies are keen on how an individual looks and how their conversa tions sound before customers. Irrespective of the costs of recruitment, companies are willing to dig deep into their financial coffers so that they can get the right group of employees; Williamson argues that, â€Å"it is arguably more expensive hiring wrong people in an organization as opposed to the cost of having a stringent recruitment strategy in place that is time consuming (McMillan 2014).† Richer Sounds is just one among the many companies that are currently inclined towards accessing applicants for job openings on the grounds of how they look and opulence they execute through their conversations with customers. On a broader perspective, how an individual looks has a great influence on the operations of people within different organizations; important in the process of advocating for employees who look good is an employer who serves up to their word of promoting smart dressing for the workplace by leading as the actual ambassador of what their brand should be defined as. Looking good while pursuing a job opportunity has positive impacts and a higher probability one is going to achieve the job, people will ascribe good qualities on the prospect of your perceived appearance thus want to always associate their company with an individual who looks good. A Macquarie University research carried out in both the United Kingdom and United States suggests that looking good improves the chances of one scoring a job opportunity and also is responsible for boosting one’s career once they are employed in different organizations (Arkin 2007). The research further suggested that employees who look go od and sound right are usually rated highly by their employers and the probability of them losing their jobs is usually minimal. In essence, looking good attracts a myriad of premium rewards for both the person and organization at large whereas those who are unattractive and have a poor personality in most situations lose out on several job opportunities (Boxall 2008). Moreover, having in place a clearly defined staff is the key component that ensures customers to a particular organization have a clearly defined experience that warrants their coming back for the same services once again and consequently creates a solid positive internal culture of an organization. It is ideal that organizations have a culture that existing employees are well versed with so that when the recruitment process for new staff is commenced, it is one that runs smoothly. New recruits to any given organization should find in place, a culture where staff are usually well dressed and converse excellently with customers thereby prompting an easier transitioning process for new staff into the operations of an organization. Efficiently articulating a particular dress code for existing staff is key in determining and sourcing for new recruits who will promote the same culture and easily get acclimatized with the practices of any given organization which in return will yield posit ive results for the same company (Churchard 2010). Indeed, some positions within an organization do require employees with a particular set of skills usually defined as experience and qualifications for a specific job but setting out a hunt on this basis is the first step that organizations usually make during their recruitment process; companies should attend to the recruitment process with a different perception where the individual’s character is assessed for they are buying into the person’s character and not their qualifications. Possessing both this attributes is a plus for any prospecting employee and is a sure combined package to score one a job (Faccini and C 2010). Arguably, the perception of looking good and sounding right in a respectable number of business circles usually refers to an individual’s physical appearance, a definition that has triggered a trend of the working class turning to the gym as a means of staying fit. The service sector for instance has rampantly changed over the years where unlike the previous years where service providers never met their customers currently employees are always in constant contact with their customer; a fact that influences the need for staff to dress the part and portray their organization in positive light (Emott 2007). How affluent and efficient an employee’s speech is determines the placement of any given company as a brand to all its customers which is greatly dependent on the employees. The enforcement and prescription for employees to embody both the aspects of looking and sounding good is referred to as aesthetic labour and this characteristics play an integral point of how new e mployees to any organization relate with customers. Companies have learnt that before their recruitment process, that for the success of any business to be achieved, recruitment of workers should be expressively based on labour aesthetics of any individual before they are taken in. Finding and incorporating the right people with this kind of characteristics is a daunting task for many organizations and the only means of recruiting an individual with the right skill set involves having in place a well structured selection system during the recruitment process (Hofstede 1997). However, the daunting recruitment process does not stop at this point, it is equivocally difficult to select out a specific candidate who suits the needed requirements for your organization. Fast forward to the case of Nestle Group of companies which has a human resource policy that the company abides by whenever any recruitment is being carried out in their group of companies across the world (Kaplan 1992). Their recruitment processes is respectful of the varied legislation practices of different countries but above all the recruitment strategy is underpinned under the mantra of looking good and sounding right as a means of selecting new recruits into various positions of their wide range of companies across the globe. Underpinned in the promotion of its human resource policy, is the responsibility for employees of the organization to be capable of satisfying the needs of its customers (Hutchinson 2003). The human resource department is tasked with the requisite responsibility of proposing individuals that suit the aforementioned requirements. Furthermore, the Nestle Group has in place a mentorship programme that offers guidance to new recruits into the organization so that the company’s mission statement can be achieved in the simplest ways possible after assessment of recruits on the basis of how they look and sound good before the customers (Letmathe 2008). This partnership and mentorship programme between existing staff and new incoming staff is an efficient means that has been in use for a very long period of time for people recruitment and their management in general. The recruitment cases of both Nestle Group and Richer Sounds demonstrates that companies are currently turning to the looking good and sounding good trait in applicants as a means of selecting who is suitable for any given position within their organizations (Paton 2008 ). This trend has been fuelled by the fact that there exists a broader pool of unemployed individuals with right qualifications but they cannot secure for themselves any jobs; looking good and sounding right is the ideal means used to disqualify this wide pool of applicants. Looking good and sounding right has become the ideal filtering tool for companies when they are sourcing and on a search for new employees through a well structured recruitment process. Irrespective of the fact that recruitment of new staff by the human resource department is a difficult task, clearly defining what the human resource management is looking for in a customer then crafting a description of the same as a recruitment step is usually in strumental in attracting the right cadre of individuals any given company is keen on hiring despite the fact that there are many people out there looking for jobs. Looking out for these two qualities in individuals is the first step towards narrowing down the wide numbers of applicants for any given job so that any company’s job opening can remain with only potential clients that can meet the values of the company while at the same time promoting the mission statement of the same company. Categorical in the recruitment process and requirements for applicants is the prospect of an applicant having passion for whatever job they are trying to achieve, their commitment to any given company, their general problem-solving skills and lastly any relevant experience they have in the field being advertised (Ritzer 1985). Clearly outlining what as an organization you need in an applicant is instrumental in helping organizations know how attentive applicants are to detail as opposed to only looking at their resume which offers little or rather basic information about an individual. Before conceptualizing and kick-starting any particular recruitment and selection process, an organization must first attune its strategy to be relatively inclined to the values of the organization and is fully supportive of the organization’s culture. Pre-employment testing like the case of Richer Sounds is an ideal way in determining whether or not a company is making a wise decision by investing into an individual with the set capabilities of looking good and sounding right so that an organization can fully accrue its set goals (Gilmore 2000). The people recruitment strategy is a determining factor on whether a company is going to succeed or fail and also influential on how employees develop during their stay in a particular organization thus there general motivation that in return bears fruit through excellent service delivery to customers. New recruits embodying the prospect of looking good and sounding right is highly dependent on how the company itself is culturally inclined towards the promotion these two traits. References Arkin, Anderson. Street Smart . People Management , 2007: 28-29. Boxall, . Purcell. Strategy and Human Resource Management. London : Houndsmills: Palgrave McMillan , 2008. Churchard, Christopher. Power brokers. People Management , 2010: 38-40. Emott, Drucker. CSR Laid Bare . Harper Business , 2007: 14-32. Faccini, R., and Hackworth C. Changes in output, employment and wages during recesrecessions in the UK . Bank of England Quarterly Bulletin, 2010: 43-50. Fernandez-Araoz, Claudio, Boris Groysberg, and Nitin Nohria. The Definitive Guide to Recruiting . Harvard Business Review , 2009 : 14-21. Fisher, Annie. How to spot the right cultural fit in a job interview. August 8, 2014. http://fortune.com/2014/08/08/job-interview-cultural-fit/ (accessed January 16, 2015). Gilmore, Stewart. The McDonaldization of Society: New Century Edition. London : Pine Forge Press, 2000. Hofstede, George. Cultures and Organisations: Software of the Mind. London : McGraw Hill , 1997. Hutchinson, Purcell. HR roles and responsibilities: the 2010 IRS survey. IRS Employment Review , 2003: 14-17. Kaplan, Norton. The balanced scorecard. Harvard Business Review , 1992: 71-79. Letmathe, P. Brabeck. The Nestle HR Policy Report . Policy Report , New York : Ndestlesy Inc. , 2008. Martin, Malcolm, and Fiona Whiting. Human Resource Practice . In Recruitment and Selection , by Tricia Jackson, 109-157. London : CIPD , 2010. McMillan, Andrew. Recruitment at Richer Sounds . London : Cambridge University Press , 2014. Nickson, Dennis, and Eli Dutton. The importance of attitude and appearance in the service encounter in retail and hospitality. Managing Service Quality, 2005: 195-204. Paton, Oliver. Gen Up: How the Four Generations Work Together,. Joint Survery Report , London : CIPD , 2008 . Quast, Lisa. Companies Are Using Social Media In The Hiring Process. May 21, 2012. http://www.forbes.com/sites/lisaquast/2012/05/21/recruiting-reinvented-how-companies-are-using-social-media-in-the-hiring-process/ (accessed January 17, 2015). Ritzer, Solomon. Packaging the service provider. Service Industries Journal, 1985: 65-72. Taylor, Kate. Recruiting and Hiring Top-Quality Employees. August 23, 2008. http://www.entrepreneur.com/article/76182 (accessed January 16, 2015). Warhurst, Chris. Employee Screening nad Selection . References for Business , 2012: 134-152. Source document

Radioisotopes: Properties and Uses

Radioisotopes: Properties and Uses Introduction to radioisotopes All matter is made up from elements as carbon, hydrogen and oxygen. The smallest part of each element which is identical to one another is called an atom. Atoms can be further divided into three substructures which is proton, electron and neutron. The atoms of different elements differ in these three substructures. The number of protons in each atom of a particular element is called the atomic number or the proton number, Z. The nuclei of an atom contain neutrons as well as protons. The mass of an atom is almost entirely due to the protons and neutrons. Thus the mass number, A is the total number of protons plus neutrons which is also known as nucleon number. Isotopes refer to the same element having different mass number. The different in mass number will have the isotopes to share the similar chemical properties but differ in physical properties. For instance, chlorine occur naturally as 35Cl and 37Cl. Figure 1: Atomic notation Isotopes occur naturally and artificially. They can either be in stable or unstable condition. Most of the isotopes which occur in nature are stable. The forces within their nuclei are sufficient to keep the protons and neutrons in the same arrangement indefinitely. However, a few naturally occurring isotopes and almost all man made ones are unstable. Unstable nuclei can change in to a more stable arrangements by releasing energy and different types of particles. The energy and particles emitted is called radioactive decay. The particular isotopes of elements with nuclei that can undergo radioactive decay are called radioisotopes. The amount of energy and the types of particles released are measure by using Geiger counter and photographic film. Radioisotopes cover a very wide range of usage including in energy generation, industries, food processing, medical field and agriculture. Table 1: Examples of natural occurring and man-made radioisotopes Types of radioisotopes Element Isotope Natural occuring Chlorine Chlorine-35, Chlorine-37 Man-made Promethium promethium-146 Application of radioisotope technology in Malaysia 2.1 Gamma Radiography One of the application of radioisotopes in Malaysia is in the Gamma radiography technology. Gamma Radiography behave in much the same way as x-rays screen baggage at airports. But in contrast to the bulky machine needed to produce x-rays, all that is needed to radiate gamma rays is a small pellet of radioactive material in a sealed capsule made of titanium. The capsule is placed on one side of the object to be screened while a photographic film is placed on the other side. Just like x-rays, gamma rays pass through the object and projects an image to the film. Similar to x-rays that show a break in a bone, gamma rays show flaws or empty spaces in metal castings or welded joints. The technique makes inspection for internal defects without damage involving critical components possible. The sources for Gamma rays are usually more portable than x-ray equipment so they possess a clear advantage in certain applications such as in remote areas. In contrast to x-ray sources that emit a broad band of radiation, gamma sources emit at most a few discrete wavelengths. Gamma sources may also have much higher energy than all but cost cheaper than x-ray equipment thus providing an advantage for such radiography. Gamma radiography is also used in an oil or gas pipeline where special film is taped over the weld around the outside of the pipe. An equipment called pipe crawler has a shielded radioactive source down from the inside of the pipe to the position of the weld. Along the pipe line, the radioactive source is exposed producing a radiographic image of the on the film. The film is later developed to images and further examined for signs of potential flaws in the weld. X-ray equipment can only be used when electric power is available and the object to be x-rayed is small and mobile enough to be taken to the x-ray source and radiographed. Radioisotopes have bigger advantage in that sense because they can be taken to the site to examine an object and no external power is needed. The only drawback is that they cannot be simply turned off thus the equipment must be properly shielded during application. Different types of isotopes are used for different situation. Examples of radioisotopes used in gamma radiography are ytterbium-169 to test material up to 15 mm thick and light alloys to 45 mm and iridium-192 to test material 12 to 60 mm thick and light alloys up to 190 mm. 2.2 Gauging The radiation that originated from radioisotopes will have its intensity reduced by the material between the radioactive source the detector. Detectors are designed to measure the magnitude of the reduction. As the result, the same principle is able to be used to gauge the presence or the absence and even to measure the quantity and density of objects between the source and a detector. One of the advantage in using radioisotopes in gauging or measurement is the zero contact with the material being gauged. A huge list of processing industries is making use of fixed gauges to control the flow of materials in production line utilizing radioisotopes technology. The height of the coal in a container that is used to carry coal is able to be determined by using high energy gamma sources at different heights along one side with detectors directed across the load thus registering the breaking of the beam causing the coal in the container to level. This type of gauge is one of the most common industrial applications of radioisotopes. Equipment used in plastic film manufacturing utilize radioisotope gauging using beta particles to measure and control the thickness of the plastic film produced. The film is rolled at high speed between the radioactive source and its detector to control the plastic film thickness. Beta gauges are used to control the paper thickness at speeds of up to 400 ms-1 in paper manufacture lines. While the intensity of radiation radiated from a radioisotope is reduced by material in the radiation beam some extra radiation is reflected back to the source of radiation. The amount of reflected radiation depends to the amount of material in the radiation beam thus can be used to measure characteristics of the material. This application of radioisotopes is used in measuring various types of coating thicknesses. Americium-241 is among the common use of radioisotopes in gauges. 2.3 Insect Control In Malaysia, crop destruction by insects is reaching to about 10% of the total harvest nationwide. Chemical based insecticides have been the usual weapon for years in effort to minimize these losses yet they have not been very effective. This is due to some insects have grew resistant to the insecticides applied as well as some of them leave harmful residues on plants. Sterilizing insects is one solution making use of radioisotopes. The radioisotopes technology in pest control called Sterile Insect Technique or short formed as Sterile Insect Technique comprising huge numbers of insects involving a process to irradiate their eggs using gamma radiation before they hatch to sterilise the insects. The sterile male insects will then be released in huge numbers in the areas of infestation. This ensure that there are no offspring are produced when they mate. The repeated releases of sterilised males to the area caused the population of the insect in the affected area is tremendously reduced. Several Sterile Insect Technique operations have been implemented in Malaysia involving common paddy pest like brown plant hopper that was then declared a complete success. A very successful Sterile Insect Technique campaign was extended to aedes mosquito leading to health benefits to humans. Some of the livestock are unable to be farmed as a result of the tsetse fly which has parasite trypanosome inside their body causing the sleeping sickness disease on cattle. Thanks to the application of radioisotopes in pest controls this situation is starting to change. Three United Nation organizations that is the IAEA, the FAO and the World Health Organisation (WHO) are promoting this radioisotopes technology in many other countries. 2.4 Food Preservation A major amount of food harvested in Malaysia is lost because of spoilage caused by microbes and pests. In a hungry world it’s a luxury we cannot afford. The reduction of food spoilage due to infestation is very important. It is imperative in Malaysia with hot and humid climates throughout the year that favour the survival of microbes and pest. This grave situation lead to the use of irradiation technology in food preservation. This radioisotopes technology is widely used in over 40 countries where health authorities have approved the use of irradiation involving more than 60 kinds of food ranging from spices, grains, fruit, vegetables and meat. Irradiation is able to replace the use of hazardous chemical to eliminate insects from infesting dried fruit, grain, legumes, and spices. Besides to reduce spoilage after harvesting, application of food irradiation is driven by risks about food-borne diseases as well as rapidly increasing international trade in food stocks which ought to meet certain standards of quality. On our nation recent trip into space, our astronauts also eat foods preserved by irradiation technology. Food irradiation is done by exposing high levels of gamma radiation to raw foods to kills bacteria and other hazardous microorganisms without reducing the nutritional value of food itself. This is so far the only way of destroying bacterial pathogens in raw and frozen food. Recommendation of radioisotope applications for country that lacks natural resources 3.1 Gamma Radiography Under the effort of making full use of radioisotopes technology in in under developed countries, gamma radiography is one of the considered technique. Being a country with limited resources, it is the utmost importance not to waste even a particle of available resources. This is mainly highly applicable in the production line in industries such as mills as well as gas and petroleum pipe lines. By introducing gamma radiography in industries, there will be an optimum usage of resources. That can be done by minimizing the waste of resources mainly related to the maintenance of production line. The use of gamma radiography over x-rays devices to identify the flaws in the production line is able to reduce the maintenance cost. Maintenance involving a remote equipment such as gas and petroleum pipeline can also be done much easier and cost wise by utilizing radiography technology. This will boost the undergoing development effort in developing under developed countries by two main strategy that is optimum usage of resources and cost efficient maintenance line. 3.2 Insect Control Limited food reserve is a critical problem that should be addressed involving under developed countries. Starvation has become the number one killer for many decades in under developed countries especially in Africa region. This has something to do with the poor food and resources management as well as the invasion of crop and plants by insects. Not only insects play a major role in causing starvation, they also affect the declining of health quality of a country by spreading fatal sickness such as malaria. The use of radioisotopes in a technique called Sterile Insect Technique or also known as SIT will be able to reduce starvation in under developed countries from a higher level of perspective. In conjunction to the effort of other countries to continue providing aid in food material by sending raw food material and improving health quality by sending respective vaccine to the under developed countries, the country itself has to come up with a more effective way to come out of these problem in the long run. The introduction to Sterile Insect Technique might be a good start. This technique without doubt will have positive impacts in reducing the number of crop destroying and diseases carrying insects tremendously. 3.3 Food Preservation Being able to harvest crop is one thing, while the ability to have the stock preserved for a long run use is another different thing. The inability to preserve food stock in an efficient way will only cause a major food spoilage before they can even be distributed to the citizen. By implementing the use of radioisotopes technology to preserve food using irradiation technique help to prevent food spoilage from happening providing an extra amount of effective time for the food to reach its respective consumers. As a result, consumers has better access to ready stock food as well as contribute to the positive impact in reducing starvation in under developed countries. Irradiation technique cover another aspect beside food preservation that is eliminating the risk of food borne diseases to be spread among the consumers. Exposure of gamma radiation to food has more positive impact besides extending food lifespan itself. It also indirectly improve the health quality of the citizen by avoiding unnecessary diseases that might come together with the food consumed. Impacts of radioisotopes application 4.1 Gamma Radiography The technology involving radioisotopes application in gamma radiography equipment has its own benefits mainly to the industries. This including the reduction of cost in buying gamma radiography equipment over x-ray machine. Cost reduction can also be related to the need of external electrical power by x-ray machine as compare to gamma radiography equipment that does not require power to operate. Gamma radiography has also makes the maintenance process much easier by eliminating the need to dismantle production line machine component to identify flaws. The use of gamma radiography has minimal risk to the industry. The worst case to happen is the exposure to the staff operating the maintenance and inspection procedure. Exposure to gamma radiation may lead to the degeneration of health depends on the level amount of exposure received. To prevent this, the standard in manufacturing the sources of gamma radiation must be controlled. That of course to make sure the use of titanium case as the main material for radioactive capsules. Radiation suit must also be worn by maintenance staff at all times while operating such procedures. 4.2 Insect Control Sterile Insect Technique or SIT has been proven effective in controlling insect population which has greatly contributed in improving crops production as well as reducing the number of health cases related to diseases carrying insects. The use of radioisotopes technology over conventional chemical insecticides also reduce the risk of hazardous chemical substance. This provide a much cleaner pest and insect control mechanism mainly in agriculture. While SIT continue to carry such good reputation in agriculture, there has been some debate that the radiation might spread to general population not only affecting insects but also to the environment where the insects are released at. In contrary to that concern, the use of SIT is a calculated risk that ensure a zero harm to the environment. This was made sure by thorough research programmes to select the most suitable radioisotopes to be used in agriculture. The main criteria of radioisotopes used is the rate of half-life cycle and the minimal impact to the environment. Plus, the sterilization takes place in a controlled lab involving the exposure of radiation to the insects before it hatches. The insect will only be released to designed areas after they hatches and at the end of the half life cycle. 4.1 Food Preservation Food irradiation has become the most reliable way of preserving food. In contrary to other preservation method, food irradiation does not alter the taste and the structure of the preserved food. Irradiation also covers a very wide range of food including meat, grains and vegetables. Plus, food radiation also kill potential harmful microorganism that might harm human health. Like any other radioisotopes applications, irradiation has cause some concern to the society. One of the issues that came up is whether or not the radioisotopes used will affect ones who consume food preserved by irradiation. Radiation poisoning can be fatal to human thus elevating the number of people questioning the reliability of this technology. Little that they know that the technique is a result of numerous trials and research and decades of development before it was approved to be used in food preservation. Irradiation uses a safe amount of radiation which has already been proved harmless to human. Apart of the health issue posed by irradiation, this particular method of food preservation also has limitation on extending food lifespan. This related to the application involving meat preservation which still need a proper refrigeration to stay fresh. Conclusion Radioisotopes has been very beneficial to mankind. The application cover a wide range of field including gamma radiography, insect control and food preservation. Since the application of radioisotopes in atomic bomb, this technology were regarded as the most promising application of our new knowledge of the atom. Venturing into new fields come together with substantial risks. Risks due to our ignorance of what and how it should be used as well as risks due to the lack ethical values in developing radioisotopes technology. It is up to us to make full use of this great technology without diverging from our concern in ethics and scientific values.

Strategic Planning Company Background Business Essay

Strategic Planning Company Background Business Essay The founder of the Hyatt Hotel was Hyatt R. Von and Jack D. Crouch. Hyatt R. Von Dehn was eager to get out of the hotel business and he sold his share in the hotel to Jay Pritzker. The name of the Hyatt came from the compromise between Jay Pritkzer and Hyatt R. von Dehn. Jay Pritzker heard about the hotel which has for sale while sitting in the coffee shop called Fat Eddies, waiting for his flight. They had a bid between them and also Jay Pritzker and Jack D. Crouch who remained partner until 1965. The Hyatt Corporation was born on September 27, 1957, at Los Angles, International Airport and the name became famous when the Hyatt chain hotel established in Atlanta in the year 1965. The name of the Hyatt became more popular when it first international chain established as Hyatt Regency in Hong Kong in 1969. In 1980, the Grand Hyatt and Park Hyatt were introduced. It has also name Resort when the Hyatt Resort introduced in Hyatt Regency Mani, in 1980. Today the numbers of Hyatt are over 340, worldwide.In December 2004, global Hyatt announced it would acquire Ameri-suites, which has suites affiliated to the Blackstone group. It is a private firm. In 2004, the Global Hyatt rebranded it name Hyatt Palace. The Global Hyatt and Hyatt palace started to provide better services like Marriott and Hilton Garden Hotels.In December 2005, Global Hyatt announced a second one called Summerfield Suites; the affiliation was the Blackstone Group. Thus, in different years, Hyatt introduced different Palace, Resorts, etc, so we can see the popularity of the chain Hotel nowadays as well. Hyatt Regency is the old Brand of the Hyatt International Hotel. In Kathmandu, Nepal, we have Hyatt regency which is Located in the Bouddha on the 4 KM far from the Tribhuvan International Airport and only 10 KM far from centre city Kathmandu. Strategic Planning: Strategic planning determines where an organization is going over the next year or more and how its going to get there. Typically, the process is organization-wide, or focused on a major function such as a division, department or other major function. Simply put, strategic planning is clarifying the overall purpose and desired results of an organization, and how those results will be achieved.(Mc Namara, September 30, 2010) Strategic Planning in any organization clearly define its strategy or direction by using its available resources, making decisions for achieving its strategy including its investment and the manpower. Many organizations can use SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in strategic planning process. It helps an organization to find out the future roadmaps, where to go. It deals with: Where are we nowà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Current situation. Where we want to beà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..Objectives How to go thereà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..Strategy Which is the best possible meansà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..Tactics Who is going to do whatà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.Activities How do we ensure safety arrival?Control Measures This is all about the Strategic planning process. If an organization is clear about its mission and vision; than it can achieve its common goals by using its available resources and by using different strategy. Strategy planning is most essential in any type of firm. Ac1.1 Explain the importance of external factors affecting on Hyatt Regency: External factors are also called the macro factors. Market environment consist of all factors that in one way or another that affects or getting affected by an organization decision. The macro factors which may affects indirectly in an organization are- -Political -Environment -Social -Technological -Economical -Legal These all the external factors that may affects in the internal environment of an organization. The interior factors like 5 Ms are Management Money Manpower Machine Material The political disorder of any country may affects in the decision making process in an organization. Similarly the unstable government may be the other factor which may affects to provide the regular service to the customers. Similarly Social factors may include life styles of the people, age, sex, income of the people, etc. The legal factors, by which legislation in society may affect the business, e.g.: changes in the working hour of the manpower, etc. The term economic affect the business in the term of Taxation of the government, demand and supply policy, interest rates, exchange rates, etc. Besides these, the technological issues may affect in the business like how rapid pace of change in production processes and production of the business. The ethical issues may include the moral lesson like what is right and what is wrong for an organization to do. It may be culture of the society, norms and values, etc. Thus, we can say that the external factors will indirectly affects in the business. In order to get success in the competitive market, an organization has to think ahead and act according to the situation of the environment. AC1.2 Analyses the needs and expectations of stakeholders of Hyatt Regency: Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. (Nick Jenkins 2011) Thus, Stakeholders can be a person, customers, group of people who have direct or indirect shares in the organization. In the Hyatt Regency, there are different types of stakeholders in the Hyatt regency, who play an important role in up grating profits for an organization. Some of the stakeholders are- Customers Board of Directors Government Staffs Shareholders Suppliers Stakeholders Needs and Expectations Customers -good customer service Quality product at reasonable price -Good, warm and peace, environment Board of Directors(BOD) -high profit margin -Bonus -expansion of Business -High Turnover Government -TAX -Security deposit -Community Support(CSR) -Creating job opportunities. Staffs -Secured job -High pay rate -Promotion -Annual pay leave -Intensive and benefits Shareholders -Dividend -Bonus shares -right shares -Loan at low interest Suppliers -Loyalty -Regular supplies -Money on time. Thus different stakeholders have the different expectations and different needs, they want from an organization and thus, they are investing their money within it. So, an organization has to look after each members expectation and make them unified in order to achieve target goals. Ac1.3 Analyses the major changes taking place in the external environment that will affect strategy of Hyatt Regency: PESTLE Analysis: This is the macro environment of the company which deals with all the environments which affects the company policy. PESTLE stand for Political, Economic, Socio-Cultural, Technological, Legal and Environmental. These all are same of PEST Analysis or PESTLE Analysis. (Andrew Whalley, 2010) Political/ Legal: Environmental regulation and protection Taxation international trade Regulation These all are about political and legal issues. Government may change policies, making rules and regulation may directly affect the business. So the Hyatt Regency (a food service industry) should develop its marketing strategy according to government policy. Economic: Economy growth (overall; by industry sector) monetary policy (interest rates) government spending (overall level, Specific spending priorities) These all about the economic issues, the increasing in the purchasing capacity of the people, Government policy towards unemployment benefits and government taxation will directly affects in the Hyatt Regency strategy. Social: Income Distribution (change in distribution of disposable income) Demographics (age structure of the population; gender; family size and composition; changing nature of the occupations) Labor / Social mobility These points are all about the Social aspect. The changing in the life style of the people will directly affect on our business, similarly the education will play a major role in the marketing strategic policy. Technological: Government spending on research. Government and industry focus on technological effort New discoveries and development These factors are all about the changing in technology. In this modern age, technology are changing rapidly, like internet, new discoveries, research, etc will directly affects on the marketing strategy of the Hyatt Hotel. So the hotel has to develop its plan by the above mentioned factors. Benefits of PESTLE in an organization: By knowing the current environment and the external factors, it will better placed an organization for the future than the competitors. It is the useful tools for understanding the risks associated with the market. It will helps an organization to understand Meso-economic and the macro- economic environments in which they operate. (The Meso-economic environment is the one in which we operate and have limited influence or impact, the macro-environment includes all factors that influence an organisation but are out of its direct control) Ac2.1 Use appropriate tools to analyses the effects of current business plans of Hyatt Regency: There are different marketing tools which can be used in an organization in order to lead the business in the path of success and prosperity. Some of the marketing tools are as follow: . BCG Matrix: This is called Boston Consulting Group Analysis. This is about chat which has been created by Bruce Henderson for the Boston Consulting Group in 1968. The main purpose of this BCG-matrix is to help the organization business units or product lines. It will help an organization to use the available resources and its brand marketing by using strategic management and the portfolio analysis. BCG-Matrix is very important for the manager and its a great tool because for studying it has two aspects. One is for relative marketing share and another one is marketing growth. Relative marketing is about the competitor around business. BCG Growth Share Matrix Relative Position (market share) Fig1.: The BCG Matrix Strategic marketing, page 58 BCG Matrix is divided into four areas. They are: Stars: Stars are high growth of businesses and the profitability is very high in compare to competitors. More often they need the very high investment in order to sustain. Frequently their business will be slow down and they have to maintain the market. Cash cows: Cash cows are the low growth business with the relative high market share. This is the successful period and maintain continue profit with less investment. So they continue gives strong cash flow to became star in the business. Question Marks: This is about the low market shares which operate in high market shares. They will have potentiality but in order to sustain they may invest in the business in order to struggle with competitors. The managers will have ideas about which one area should focus and which area should shrink. This is about question marks what to do and what to think. Dogs: The dogs refer in business which has low relative shares in uninterestingly. In this period the growth of market will be low. This period may generate enough cash flow to break-even but it is rare. Effects of this model in the organization: There are different stages in the business and the manager should evaluate their business in order to move a straight away with range of investment. The matrix ranks is about market shares, about the industry growth and its profitability. In the dogs period, may be business flowing continuously and may not require cash investment. The second things is that its all about business growth and the estimate or guesswork for the future. In the period of question mark, if the leader is smart and enthusiastic, he may invest lots of cash in order to maintain continuous profit. He should have an idea about time and situation and ability the capacity to grab it. Thus it is all about present situation of the organization and estimate for the future, how to go, where to go and what to achieve. B. Product life cycle: It has been assumption that every product has its life period, it will introduce in the market, it grows, and at the last point it may die. There are four stages on it. They are- 1. Market introduction stage 2. Growth stage 3. Maturity stage 4. Saturation and decline stage. 1. Market Introduction stage: This is the first stage of product life cycle. In this stage an organization has to spend lots of money on advertisement, demand has to be created, no profit margin , no competition at all, and in facts no sales volume. Growth Stage: This is the second stage of product life cycle. Here, profit will begins to rise, customers will aware about product, sales volume will increase, will increase competitions, etc. Cost and expenses will reduced and start to have more profits. Maturity stage: This is the third stage of product life cycle, here, in this stage, cost of an organization will minimum because of huge production, sales volume will reach on the peaks, brand differentiation and features diversification, and the industrial profits go down. Saturation and decline stage: This is the last stage of the product life cycle. Here, in this stage, sales volume decline, prices, profits diminish; profit will be more challenges on production volume, etc. http://www.quickmba.com/images/marketing/product/lifecycle/plc.gif Fig: Product life cycle The effects of product life cycle use in the Hyatt Regency: An organization can introduced new products in the market with fix separate budget. It will help an organization to lead their product globally and in competitive market. It will give general ideas about skills and resources required to launch new product in the market. Company can focus on the different stages for profit margin. Thus the use of marketing tools use by an organization will help them to come ahead in this competitive world with right products on the right place on the right time. 2.2 review the position of an organization in its current market. In order to find an organization position, a company can focus on the different criteria, which are as follow: Existing market shares: An organization should find out how much shares they have and how much percentage covered the market. The current product and services offer: The product which is supplied in the market, are up to customer target and these meet the customer expectation or not. Their competitive strength: The Company needs to find their strength and their possible criteria in the market. Their current size and location of the market: A company needs to understand the market size and their product consume customers, they can calculate to find out their position in the market. Their current planning strategy: In order to cover some marketing shares, planning plays an important role and their strategies for the future. Thus to find out company shares and their spreading products in the market, an organization can do more homework on its own for more quality product, applying reasonable pricing strategy (like different skim), etc. By doing so, a company will boost up with new and new ideas and cover more market shares. 2.3 evaluate the competitive strengths and weaknesses of an organizations current business strategies. In any organization, there are some strength and weaknesses on its own. The organization has to find out its strength and its weaknesses on its own. When finding out weaknesses and strength, they can convert the strength in to opportunities and can alert from the potential threats. Some of the strength of Hyatt Regency is as follow: Strength: Loyal customers: Customers are Loyal on the brand of the company. Being international chain hotel, it has its own customers who always loyal and believe on the brands. High quality Products: Hyatt regency produce the high quality products by which guest are satisfy form it. High Skilled workforce: In the Hyatt regency there are lots of skilled members by which company is getting more popular among others. Locations: Hyatt Regency is opened in the heart of centre city Kathmandu, Nepal which is the strong points on its own. Weaknesses: Insufficient Resources: There are some less resources like Refrigerator, chilling freezer, big utensils for the party, etc. Outdated Technologies: The machines and electronics item use in Hyatt regency are old and not working properly. Lack of Planning: In the kitchen department, there is improper planning during party time and the busy time. Everyone are getting puzzle because of not clarity of job among them. Thus, if the company can rectify its weakness on its own, this company will lead successfully in the number one position in this competitive market. Ac 3.1 Use modeling tools to develop strategic options for Hyatt Regency: Strategic options are creative alternative action-oriented responses to the external situation that an organization (or group of organizations) faces. Strategic options take advantage of facts and actors, trends, opportunities and threat of the outside world. Strategic options can be identified after an institutional assessment, keeping in mind the aspirations (basic question) of an organization. The tool Strategic options helps to identify and make a preliminary viewing of substitute strategic options or perspectives. There are different types of strategic options use in an organization. such options are- Ansoff strategies, vertical, backwards and forwards integration, horizontal integration, differentiation, cost leadership, Mintzbergs strategies emergent, leadership and differentiation, strategic alliance, merger, acquisition, competitive strategies, value-based strategy, contingency strategy, etc. Some of them are describe below: Mintzbergs strategies: There are five definitions of strategies are- Plan Ploy Pattern Position Perspective Plan: In this strategy, the actions are made in advance to which is to apply and this actions are developed consciously and purposefully. Ploy: As plan, a strategy can be a ploy too; really just a specific man oeuvre intended to take in a challenger or competitor. Pattern: A pattern in a stream of actions. Strategy is regularity in behavior, whether or not intended. The definitions of strategy as plan and pattern can be quite independent of one another: plans may go unrealized, while patterns may appear without preconception. Position: Position means of locating an organization in an environment. By this definition strategy becomes the mediating force, or match, between organization and environment, that is, between the internal and the external context. Perspective: Perspective shared by members of an organization, through their intentions and / or by their actions. In effect, when we talk of strategy in this context, we are entering the realm of the communal mind persons united by common thinking and / or actions. B. Cost Leadership: This is concept developed by Michael Porter which is used in business strategy. The meaning of cost leadership is to operate a lowest cost of operation in an organization. The cost leadership strategy is depending upon organization efficiency, size, scale, and cumulative experiences. The main function of the cost leadership strategy is to find out the scale of production its scope and in other economies, producing highly standardized product and using of new technology. Cost leader companies do compete on  price  and are very effective at such a form of competition, having a low cost structure and management. Ac 3.2: Create options to form the basis of future organizational strategy (p9): Among all the strategic options I would like to recommend Vertical Integration in the Hyatt Regency. Vertical Integration: The word vertical integration  describes a style of  management control. Vertically integrated companies in a  supply chain  are united through a common owner. Usually each member of the supply chain produces a different  product  or (market-specific) service, and the products combine to satisfy a common  need. It is contrasted with  horizontal integration. The concept and use of  vertical integration is introduced by Andrew Carnegie.  This led other business people to use the system to promote better financial growth and efficiency in their businesses. Vertical integration is the point to which a firm owns its downstream suppliers and its upstream buyers. Contrary to  horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production (e.g. growing raw materials manufacturing, transporting, marketing, and/or retailing). The Benefits of using vertical integration by Hyatt Regency: Hyatt Regency is the chain international service industry. There are many hotels under the same management throughout the world, i.e. the same management policy. It has its own brand name products use in every hotels. For example, a company is using its own soaps, shampoos, towels, carpets, etc. Whenever we go, we will find out same quality and same brand name products, thus by being chain hotel, it has same system of servicing guest in each hotel. The same suppliers and manufacturer are engaged in producing guest supplementary product. Thus the vertical integration, a strategic option is the best in this scenario. Ac3.3 For your chosen organization purpose a suitable structure that would ensure participation of all stakeholders. (P10)   A person, group, organization, or systems that affect or can be affected by an organizations actions are the stakeholders. The stakeholders may be directly or indirectly may involve in the organization decision process. The following chat would be suitable structure for the participation of all the stakeholders in the Hyatt Regency: Stakeholders strategies Way of communication Duration/time Customers Research on the needs and expectation of the customers, involving customer service department. Flip card, survey 3months Staffs Invent new products, Technicians, recruitment on research. Meetings with managers, survey and feedback, presentation, spot training, job trainings 1 month shareholders awareness about new products Internal meetings, 1 month Government BOD(board of director) Launching new product which has to be environmentally friendly, not affecting by government policies. Financial structure for the purposed plan, giving executive decision, Invitation on seminars, presentation Newspapers, meetings 15 days Up to 1 month Thus different stakeholders can participate in the organization decision process and launching of the new products according to their label. AC4.1: Develop criteria for reviewing potential options for a strategy plan (P11) There are different strategy plan for reviewing potential options are: attractiveness to stakeholders, balanced score card approach, stakeholder participation, feasibility studies, etc. Balanced scorecard approach: The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. (2011 Balanced Scorecard Institute ) http://www.balancedscorecard.org/Portals/0/images/balancedscorecard.jpg Adapted from Robert S. Kaplan and David P. Norton, Using the Balanced Scorecard as a Strategic Management System, Harvard Business Review (January-February 1996): 76. The balanced scorecard is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results. The balanced score card have four perspective in order to develop metrics, collect data and analysis it. These four perspectives are as follow: The learning and growth perspectives: This is the growth phase of the organization. This includes employee training and corporate cultural attitudes related to both individual and corporate self-improvement. Here, employee skills are the most important factors than other else. The business process perspective: These perspectives indicate internal business processes. Metrics based on this point of view allow the managers to know how well their business is running, and whether its products and services conform to customer requirements. The customer perspective: These perspectives indicate how important customers are. Customers needs and expectations are the most important factors in this area. If the customers are not satisfy, they will choose the other options and our business will be on the decline stage. Thus we have to meet their needs and satisfy them. The financial perspective: Timely and accurate funding data will always be a priority, and managers will do whatever necessary to provide it. It is more over related to financial status of the company. Thus, balanced scorecard approach is the best approach to find out the plan and progress report of an organization. Ac4.2 Construct an agreed strategy plan that include resource implication: In order to launch the new product from the Hyatt Regency, we have to analysis, assessing and addressing issue. To analysis the current situation, SOSTAC is the best methods to evaluate. S stands for  Situation Analysis   which means where are we now? O  stands for  Objectives  which means where do we want to go? S  stands for  Strategy  which summaries how we are going to get there. T  stands for  Tactics  which are the details of strategy. A  is for  Action  or implementation putting the plan to work. C  is for  Control  which means measurement, monitoring, reviewing, updating and modifying. Situation analysis In the situation analysis, we are à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦in this position and we want to reachà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. in this position. Objective Increased no of customer by à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦%, brand expansion Strategies Launch new product within à ¢Ã¢â€š ¬Ã‚ ¦.. Months. Tactics Break down the strategy in to action, investment decision, new market shares, differentiation Action Company tactics into action, planning about finishing à ¢Ã¢â€š ¬Ã‚ ¦.within 1 month à ¢Ã¢â€š ¬Ã‚ ¦will finish with in 2 month, survey on the effects, feedbackà ¢Ã¢â€š ¬Ã‚ ¦..cost, location, etc Control Measures Control measures through monitoring, new technology Ac4.3: Compare core organizational values (ethical, cultural, environmental, social, and business) with the current business objectives of an organization. (P13) A business objective is a detailed picture of a step you plan to take in order to achieve a stated aim. Objectives should be SMART in order for the business to know what progress it has made towards achieving the objective:   Specific clear and easy to understand.   Measurable i.e. able to be quantified.   Achievable possible to be attained. Realiable- Durable and T stand for time bound. In order to get the objectives of the company, the organization should focus on ethical, cultural, environmental social and business factors. Ethical: In order to operate the business the company not only should look forward for the profit but should also look for norms and values of the society; i.e. either the product of the company accepts by the society either it match with the society standard or not, right to life, right freedom, and right to privacy, such things are lies under ethics. Culture: Culture includes life style of the people, demand, age group, etc. The product what we launched in the market should focus on the people lifestyle and the demand of the people. Environmental: The Company should bring such a product which should be environmentally friendly. The product should not harm the environment from inside the organization and outside the organization. Social: The product should be community based like preservation of the wildlife, ecological friendly. In society there are various types of community and the product should focus on the societies norms and values Business: Business makes things happen and affect every part of our society. Whatever you want to do, understanding business will help you achieve it. Thus the Hyatt regency if launched a product in the market, the above mentioned points has to consider in the mind for the better product and public better life. Ac5.1 Develop appropriate vision and mission statements the organization. (P14) Mission: A mission report is the head and the heart of an organization and serves as the lens through which organizational programs and strategies are viewed.  In this case a mission statement should be closer to the social need rather than the visionary social impact.  Ã‚   A mission statement evolves as the social need evolves while also remaining anchored to the vision. In this context, a facilitator also has a role for helping an organization understand its mission as well as its vision. The following illustration creates the linear process: Social Need ==> Mission ==> Programs/Strategies ==> Vision of Social Impact. Vision: Vision creates that force of growing expectation about the future, where change is embraced as a step closer to that very compelling picture of whats coming next. The excitement about the future trumps any worry about the unsure change is recognized as the catalytic converter it is. Vision is being able to see where youre going, to see whats up the road ahead, in both literal and symbolic senses.

An Investigation of GAME :: GCSE Business Marketing Coursework

An Investigation of GAME The organisation I have chosen to investigate is Europe’s leading specialist retailer of computer software and video games, GAME. They operate from over 500 stores, concessions, and franchises in four territories in Europe. As a specialist, they have certain unique attribute that gives them the edge over their competitors. They are mainly due to: * Their customer friendly policies – in the GAME store, all members of staff are required to be friendly and polite to customers; even to customers that are rude and unpleasant. * Unrivalled product knowledge – the GAME Company has knowledge of all the latest products before their rivals. Especially because the company is the top seller of games and consoles. The manufacturing companies want to sell their products to companies that solely do retail in the visual entertainment department and the games/consoles department. They want companies with these requirements because they don’t want other products that do not relate to the product that they are selling. They do not want the customers to be distracted by other items. GAME has met these requirements with ease. * Pre-owned programme – this allows customers to bring in old games or consoles or accessories that they no longer use, but are fully functional, for an exchange for something else. They would be given a value for their product and then the customer will be allowed to deduct that amount away when they are making their purchase of the in-store items. * Pre-orders – customers are allowed to pre-order their product, so they are guaranteed a copy of their product. They are allowed to receive their products on the day it was released. This ensures the manufacturers of how many copies of their product they have to send to the GAME store for the customers that pre-ordered and also extra for the customers that go to the store to purchase their products. * Local price promise – this offer allows the customers to be assured that they are paying a reasonable price for their product and are not being made to pay more than the value of the product. Sometimes the GAME Company makes the price of their products lower than other companies to make sure more customers come to their shops. * 10-day returns policy - GAME has this unique offer, which allows customers ten days to try out the game or hardware they have bought. If the customers are not satisfied then they can return they’re product for something else or a refund, providing they have their receipt. * Widest range of software and accessories – the GAME Company has access to all the current software and accessories that are

Cause and Effects of Divorce :: Marriage Divorce

What is a marriage? According to Webster’s dictionary,† marriage is an institution whereby men and women are joined in a special kind of social and legal dependence for the purpose of founding and maintaining a family. Marriage is also an intimate or close union.† Marriages don’t always last and result in divorces. Two of the leading causes of a divorce are lack of foundation and lack of communication. Almost half of American marriages now end in divorce. One cause of marriages ending in divorce is lack of foundation. Why should a couple get married if they have nothing in common? Marriages tend to end in divorce when a couple does not share core values, beliefs, or expectations. In a marriage sharing the same interest and passions is important. If a couple doesn’t share the same values, beliefs, or expectations and don’t have common interest or passions, just what is the foundation of their marital relationship? Another cause of marriages ending in a divorce is the lack of communication. Many couples lack the proper communication when it comes to decision making. When a couple is able to communicate they are able to solve their problems verbally. Disagreements due to lack of communication often lead to arguments. Lack of communication may also cause financial problems, when couples to communicate about their shared finances. Failure to communicate may lead to behavior problems children involved in the relationship. Children tend to like to manipulate their parents when there are communication problems. Communication is the key within any relationship, not just marital relationships. To avoid having a marriage end in a divorce, be sure the relationship is built upon a strong foundation.

Othello First Impression Essay Essay

Our first impression of Othello comes from a conversation between Iago, Roderigo, and Brabantio. Our second impression of him comes from Othello himself. The first two impressions conflict greatly, the second being more accurate than the first. Despite the way Othello is described in the first scene, he shows himself to be quite different in the second. Our first impression of Othello comes from a conversation between Iago, Roderigo, and Brabantio. Iago speaks of Othello with contempt. From the very first scene, he seems to be a hated character. Without even mentioning Othello’s name, the three men paint a picture of him as a scheming criminal who has stolen and raped Brabantio’s daughter. In calling Othello names like â€Å"an old black ram† (1.1.97), â€Å"the devil† (1.1.100), and â€Å"a Barbary horse† (1.1.125), Iago depicts Othello as evil and dirty. Brabantio announces that he would rather that Desdemona was with Roderigo than the Moor, when he says, â€Å"O, would you had had her!† (1.1.198). From this first scene, the audience gets a very negative impression of Othello–one that differs greatly from the second impression. In the second scene, when we actually meet Othello, we see that he is not at all like how he was portrayed in the first scene. He is an honorable and honest man. When Iago tries to warn him of Brabantio’s anger, he refuses to go into hiding, saying, â€Å"Let him do his spite. My services which I have done†¦ shall out-tongue his complaints†¦ I must be found. My parts, my title, and my perfect soul shall manifest me rightly† (1.2.20-37). Othello is confident in his actions and refuses to run away like a coward, having done nothing wrong. Then, when Othello’s men meet up with Brabantio’s men, Othello’s wise words prevent a bloody conflict. He says â€Å"you shall more command with years than with your weapons†¦Hold your hands†¦Were it my cue to fight, I should have known it without a prompter† (1.2.78-104). Obviously, from Othello’s smart words and logical actions, he is not the man that Iago, Roderigo and Brabantio m ade him seem to be. In conclusion, our first impression of Othello is inaccurate and inconsistent  with our second impression, which actually comes from Othello himself. The first time we meet Othello, we learn that the description of him, in the first scene, was biased, racist, and incorrect. All in all, our second impression of Othello is much more true to his actual character.

Deterrence theory requires punishment

The birth of criminology ended discussions on legal philosophy in the 18th century. Bentham and Beccaria claimed that actions were the result of free will. Deterrence theory requires punishment to outweigh the pleasures derived from the criminal act. This is the underlying rationale by which our present criminal justice system operates. Consideration for biological factors as origin of criminal behavior was proven to be insignificant. Environment was said to play a vital role in such behavior.Heredity accepts it as unavoidable and a consequence of a bad seed most likely making it like a matter of destiny. The major contenders of crime were observed to be both environmental and psychosocial like greed, desire for power, poverty, education and parenting, and population statistics. These factors most likely raised Cain and produced crime. If biological factors were not eminent in the defects of brain waves and genetics consideration for criminology, the prime consideration of crime then is not centered on the person itself but with the sociological factors that have molded character and trait.Human behavioral genetics assumes that all phenomena have a scientific causal explanation exploring the relationship between behavioral genetics and concept of criminal responsibility. It argues that it has little utility in assessing criminal responsibility as a matter of criminal law theory. Behavioral genetics do not support the idea that human actions were caused by genes. Behavioral differences between individuals were brought about by a complex interaction of biology and environment.Heritability as a statistical approximation of genetic differences against environmental differences varies by age, culture, and environment and do not translate behavioral variation into causal explanation. It does not explain the causes of any specific act done by a person. Behavioral genetics studies revealed failure to account 38% to 88% of the observed behavioral variation of the group being studied. These observations will alone limit the introduction and participation of behavioral genetics evidence in criminal cases. Instead it tends to provide an open excuse for criminal responsibility when mitigating criminal liability.Criminal responsibility determines whether and to what extent is the judgement for corrective punishment. It allegedly shifts responsibility to individual characteristics of the defendant and not of the act itself. This is but a part only of a strategic defense in criminal law proceedings. (Coleman & Farahany 2006). Many criminals have relinquished social responsibility. Their lives projects trajectory paths from the inception of their early life. They were an absolute product of misguided conscience of parental abuse and child rearing who lacks caring and education.Intimate face-to-face interactions in early life are crucial in molding a child’s personality and character. Witnessing and experiencing emotionally traumatic events within t he domain of their warring families develops their perpetuation and formation of attitudes towards the world. The experience itself created a platform for determination of self control, discipline, and modes for socially accepted behavior. (Fleisher 1997). These factors are purely social-psychological effects of the economic and environment situation of an individual.Socioeconomic variables account the consequence of the act and of the blame. Crime inevitably involves human action and subjects itself for moral evaluation. Compromising rationality on a behavior’s moral evaluation is entirely not related to the genes of the individual but of the context of the individual’s social environment and values formation. References Coleman, J. & Farahany, N. (2006). Genetics and responsibility: To know the criminal from the crime. Law and contemporary problems. 69 (1-2), 115+. Fleisher, M. (1997). Can we break the pattern of the criminal lifestyle. USA Today. 125(2624), 30+.